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Dental Drill Bits with Sandy Pardue

Sandy Pardue of Classic Practice Resources & Michael Arias of The Dental Marketer discuss issues facing the dental practice owner of today. This podcast show features the movers and shakers of the dental industry as well as opinion leaders. Enjoy the fun, laid-back vibe as things get real. Sandy is an energetic lecturer and consultant in the area of dental practice management. She is Director of Consulting with Classic Practice Resources and has over 36 years of “hands-on” experience.
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Now displaying: May, 2023
May 26, 2023

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Welcome to this week's podcast, where we delve into the crucial question of "When is it time to switch my marketing company?" Join us as we uncover key insights to help you make informed decisions about your marketing strategies, and spot red flags with your current company. In this episode, we explore essential factors such as maintaining a consistent marketing message across all platforms, emphasizing the importance of regular check-ins with your marketing company, and ensuring you retain ownership over your domains. We also provide valuable tips on leveraging existing outstanding performance when selecting promotional campaigns. Beware of marketing companies attempting to entice you with fancy reports displaying generic data, as it might be the same points they send every potential client! Lastly, we share a few tips on enhancing your SEO ranking to optimize your digital presence.

Tune in and empower yourself to make informed decisions for your business's marketing success!

May 17, 2023

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Do you need a new website or marketing agency, check out what Docsites can do for you: https://www.docsites.com/landing-pages/ddb/

In the US, approximately 1.6 million people are changing dentists every month, making patient retention and loyalty critical to any dental practice's success. When the value per patient is so heavily weighted on retention and loyalty, we wanted to dive into some points on improving customer service, increasing retention rates, and how to show appreciation to your amazing patients! By raising retention rates from 50% to 80%, your practice can double its value per patient and stimulate the growth you're looking for, so don't let this opportunity pass.

Listen to this week's episode so you don't miss out on ways to promote loyalty, retain patients, and give them a reason to tell their friends!

May 12, 2023

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Do you need a new website or marketing agency, check out what Docsites can do for you: https://www.docsites.com/landing-pages/ddb/

In this episode, we explore the question "How do you measure dental practice success?" For one, there's more to it than just looking at production numbers or collections. You may have sky high new patient numbers, or massive amounts of production, and still not be financially successful! When it comes down to it, retention and collections are the real key to a sustainable future. We go over having a steady flow of new patients, a system for contacting patients for overdue payments, a dedicated financial coordinator, and overhead that stays under 60%. Additionally, retaining existing patients is just as crucial as bringing in new ones, so make sure to keep up-to-date contact information!

Dive into this week's episode to learn more about measuring success in the dental industry!

May 3, 2023

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Do you need a new website or marketing agency, check out what Docsites can do for you: https://www.docsites.com/landing-pages/ddb/

In this week's episode, TEAM is the focus. Without a strong team, your practice isn't producing at it's full potential. We know hiring and firing isn't your favorite activity of the year, but making sure the right members are in the right positions is essential. Have you ever wondered how to inspire your employees and give them purpose in the workplace? Well, we've gathered some of our favorite steps to bring your team to life!

Listen in this week to create a step by step process that will motivate and inspire your whole team!

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