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Dental Drill Bits with Sandy Pardue and Dana Pardue

Sandy Pardue of Classic Practice Resources & Michael Arias of The Dental Marketer discuss issues facing the dental practice owner of today. This podcast show features the movers and shakers of the dental industry as well as opinion leaders. Enjoy the fun, laid-back vibe as things get real. Sandy is an energetic lecturer and consultant in the area of dental practice management. She is Director of Consulting with Classic Practice Resources and has over 36 years of “hands-on” experience.
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Now displaying: July, 2025
Jul 28, 2025

Exploring Dental Membership Plans: A Smarter Alternative to Insurance

In this episode of Dental Drill Bits, Dana Salisbury and Sandy Pardue are joined by Meg Lohman from Plan Forward to unpack why in-house membership plans are becoming a go-to solution for dental practices looking to grow and better serve their patients. They discuss how these plans help identify patients who are overpaying for insurance, simplify preventive care, and strengthen patient loyalty. The trio also explores the power of proactive marketing and the importance of educating patients ahead of open enrollment season.

Whether you're new to membership plans or looking to refine your strategy, this episode offers a practical roadmap to create a win-win for both your patients and your practice.

🎯 Key Takeaways:

  • Use your PMS to identify patients who may be overpaying for insurance.
  • Target groups like retirees, young adults, and those with limited coverage.
  • Membership plans foster loyalty by offering bundled, preventive care services.
  • Promote your plan with short, clear messaging via email, text, and social media.
  • Start outreach early to stay ahead of open enrollment.
  • Implement systems that simplify plan management and reduce admin errors.

🛠️ Sponsored By:

  • Plan Forward — Empowering dental practices with simple, automated membership plans. Start today at www.planforward.io

Jul 21, 2025

Episode Summary:

In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury tackle one of the most underestimated tools in the hiring process—your job ad. They explain why hiring should be treated like a marketing campaign and how your job postings either attract or repel the very people you are trying to hire.

From crafting compelling headlines and utilizing creative job titles to understanding hiring psychology, Sandy and Dana share strategies to elevate your job ads and recruit with intention. They also explore the power of nontraditional hiring sources and the importance of keeping your energy positive throughout the hiring process. Whether you are actively hiring or just building your team, this conversation is packed with must-use tips to help you find and retain great talent.


Takeaways:

  • If you are having trouble hiring, check your job ads first

  • Always accept resumes even when you are not actively hiring

  • Make sure job ads reflect your practice's values and culture

  • Use creative job titles to capture attention and stand out

  • Women apply when they meet 80 percent of requirements; men at 20 percent

  • Treat hiring like a marketing campaign, not just an HR task

  • Track where your applicants come from to measure effectiveness

  • Consider nontraditional candidates from service-oriented industries

  • Stay positive throughout the process—your mindset matters

  • Great employees are often already employed—go find them


🔊 Episode Sponsors:

Mango Voice
VoIP that works for dental practices. Elevate your phone systems and never miss a patient call again
👉 www.mangovoice.com

Identity Dental Marketing
Looking to stand out in a crowded market? Identity Dental Marketing builds brands that convert
👉 www.identitydental.com

Plan Forward
The number one membership plan platform for dental practices—simple, secure, and patient friendly
👉 www.planforward.io

Jul 14, 2025

Episode Summary:

In this episode of Dental Drill Bits, Sandy Pardue and Dana Salisbury explore the often-overlooked power of a well-crafted job description. They explain why generic or outdated descriptions can set your practice up for failure—creating confusion, legal risk, and missed hiring opportunities. You’ll learn what must be included, how to stay compliant, and why being transparent about your expectations (including physical demands and performance metrics) is key to attracting the right candidates. If you're serious about improving your hiring process and retaining top talent, this conversation is a must-listen.

Takeaways:

  • Job descriptions should reflect the specific needs of your practice.

  • Outdated job descriptions create misalignment and confusion.

  • Every job description acts as a legal agreement between employer and employee.

  • Transparency in compensation, expectations, and requirements is essential.

  • Include physical job requirements and measurable performance goals.

  • Store and organize job descriptions properly for easy access and compliance.


🔊 Episode Sponsors:

Mango Voice
VoIP that works for dental practices. Elevate your phone systems and never miss a patient call again.
👉 www.mangovoice.com

Identity Dental Marketing
Looking to stand out in a crowded market? Identity Dental Marketing builds brands that convert.
👉 www.identitydental.com

Plan Forward
The #1 membership plan platform for dental practices—simple, secure, and patient-friendly.
👉 www.planforward.io

Jul 7, 2025

In this episode, Sandy Pardue kicks off a powerful conversation about the most overlooked step in fixing front desk chaos: assessing your team’s current morale, mindset, and motivation. Before you implement new systems or pile on training, you’ve got to address the emotional temperature of your practice. Is your team ready for change? Or are they quietly resisting it?

Sandy lays out practical ways to reframe, re-energize, and reset expectations—ensuring your next move is a lasting one. If you want real ROI from your front desk, start here.


What You'll Learn:

  • Why morale must be addressed before systems

  • What warning signs signal a disengaged front desk

  • How to rally your team around performance without creating pressure

  • The conversation you should be having in your next team meeting

  • A mindset shift that changes everything about your approach to training


Thank You to Our Sponsors:
🦷 Mango Voice – Mango Voice is a cloud-based phone system built for dental offices. It’s packed with smart features that help your front desk perform at its best—from call recording and routing to texting and integrations. See it in action at mangovoice.com.


💰 Plan Forward – Plan Forward makes membership plans easy. Their revolutionary platform helps you grow your dental practice, improve patient loyalty, and create predictable recurring revenue. Learn more at planforward.io.


📈 Identity Dental Marketing – Your marketing firm should tell you who’s landing on your website and what they’re doing there. Identity Dental Marketing does that—and more. From website strategy to SEO and patient attraction systems, they help you grow smart and stay visible. Explore at identitydental.com.

 

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