Dental Drill Bits with Sandy Pardue and Dana Pardue

The Patients You Already Have: Closing the Back Door 0

Mar 30, 2026

In this episode, we shift the focus from chasing new patients to strengthening one of the most overlooked drivers of growth—patient retention. Many practices are working hard to bring patients in, while unknowingly allowing just as many to slip out the back door.

When recall systems are inconsistent or over-reliant on email and text, patients fall through the cracks. And without clear tracking, most practices don’t even realize how many they’ve lost.

We discuss how poor retention impacts production, schedule stability, and long-term growth—and what practice owners and teams must do to re-engage overdue patients, clean up their systems, and create a more reliable path to growth.

If you want a fuller schedule, stronger patient relationships, and better results without constantly increasing your marketing spend, this episode will challenge how you think about retention.

What You’ll Learn
• Why most practices don’t know their true patient retention rate
• How ineffective recall systems quietly reduce production
• The risks of relying only on email and text communication

Special Thanks to Our Sponsors:
📣 Identity Dental Marketing – Strategic, ethical, brand-aligned marketing that works. Learn more at identitydental.com

📊 Practice by Numbers – A unified platform that brings performance, workflows, and insights into one system—creating accountability without pressure and helping practices make smarter, data-driven decisions. Learn more at practicebynumbers.com

📲 Join the conversation!
What has made the biggest impact on patient retention in your practice? Share your experience in the Dental Drill Bits Facebook Group—we may feature it in a future episode.

Upcoming Event
Front Desk Pro In-Person Seminar
May 8, 2026 in New Orleans, Louisiana

www.classicpractice.com

Promo code for $100 off tuition: Secret Sauce

Download this Episode

Fairness in Practice: The Standard Your Team Is Watching 0

Mar 23, 2026

In this episode, we break down one of the fastest ways practices lose control—not from lack of systems, but from inconsistent enforcement of them.

When policies are applied differently depending on the person, tenure, or situation, they stop being policies and start becoming suggestions. And your team notices.

We discuss how uneven accountability impacts culture, performance, retention, and even legal risk—and what practice owners and managers must do to reset expectations, rebuild trust, and lead with consistency.

If you want a stronger team, better retention, and a more stable practice, this episode will challenge how you define—and enforce—fairness.

What You’ll Learn

• Why inconsistent enforcement is more damaging than having no policy at all
• How favoritism (intentional or not) leads to disengagement and turnover
• The difference between flexibility and inconsistency
• How uneven treatment can create HR and legal risk
• Early warning signs your team is losing trust in leadership
• How to reset expectations without creating backlash
• Practical ways to reintroduce accountability and consistency

Special Thanks to Our Sponsors:

📣 Identity Dental Marketing – Strategic, ethical, brand-aligned marketing that works. Learn more at identitydental.com

📊 Practice by Numbers – A unified platform that brings performance, workflows, and insights into one system—creating accountability without pressure and helping practices make smarter, data-driven decisions. Learn more at practicebynumbers.com

📲 Join the conversation!
What systems have made the biggest impact on production in your practice? Share your experience in the Dental Drill Bits Facebook Group—we may feature it in a future episode.

Upcoming Event

Front Desk Pro In-Person Seminar
May 8, 2026 in New Orleans, Louisiana

www.classicpractice.com

Promo code for $100 off tuition: Secret Sauce

Download this Episode

The $150K Production Boost: Where the Growth Really Comes From - Part 1 0

Mar 16, 2026

n this episode of Dental Drill Bits, Sandy and Dana begin a three-part series exploring one of the most common questions dentists ask: how does a solo practice consistently reach an additional $150,000 per month in production?

Many dentists assume the answer is more marketing, new technology, or outside solutions. But Sandy explains that production growth is usually driven by systems already inside the practice. When teams improve communication, scheduling, patient education, and training, they often uncover significant missed opportunities.

In Part 1 of this series, Sandy and Dana break down four key production drivers that can immediately impact practice growth: same-day dentistry, phone call conversion, visual communication with patients, and consistent team training.

Topics We Discuss

Same-day dentistry and capturing treatment opportunities while the patient is in the office
How unscheduled treatment represents one of the biggest missed opportunities in dental practices
Why phone call conversion is critical to turning marketing into scheduled appointments
How automated phone systems can create barriers for potential new patients
Why visual tools help patients understand and accept treatment
How intraoral photos, mirrors, and images improve case acceptance
Why ongoing team training strengthens communication, systems, and production growth

Special thanks to our sponsors:

📣 Identity Dental Marketing – Strategic, ethical, brand-aligned marketing that works. Learn more at identitydental.com

📊 Practice by Numbers – A unified platform that brings performance, workflows, and insights into one system—creating accountability without pressure and helping practices make smarter, data-driven decisions. Learn more at practicebynumbers.com

📲 Join the conversation!
What systems have made the biggest impact on production in your practice? Share your experience in the Dental Drill Bits Facebook Group—we may feature it in a future episode.

Download this Episode

The Documentation Gap: Personnel Files, Write Ups, and Protecting Your Practice 0

Mar 9, 2026

In this episode of Dental Drill Bits, Sandy and Dana discuss one of the most overlooked leadership systems in dental practices: documentation. Many practice owners believe conversations alone are enough to manage team performance, only to find themselves in difficult situations when there is no written record of expectations, warnings, or accountability.

This conversation breaks down what should be in a personnel file, why documentation protects both the practice and the employee, and how proper record keeping makes leadership clearer and more consistent.

If you have ever thought, “We’ve talked about this before,” but nothing was written down, this episode will help you understand why documentation matters and how to implement it properly in your practice.

Topics We Discuss

Why documentation protects both the practice and the employee
The most common documentation mistakes practices make
What should be included in a personnel file
Why verbal conversations are not enough
The difference between coaching, counseling, and written warnings
When documentation should begin
What should be included in a termination letter
State separation notices and employment documentation requirements
How documentation strengthens leadership and accountability

Special thanks to our sponsors:

📣 Identity Dental Marketing – Strategic, ethical, brand-aligned marketing that works. Learn more at identitydental.com

📊 Practice by Numbers – A unified platform that brings performance, workflows, and insights into one system—creating accountability without pressure and helping practices make smarter, data-driven decisions. Learn more at practicebynumbers.com

📲 Join the conversation!
Have you ever experienced a situation where expectations weren’t as clear as you thought? Share your story in the Dental Drill Bits Facebook Group—we may feature it in a future episode.

Download this Episode

The Raise Reset: Are You Rewarding Tenure or Trajectory? 0

Mar 3, 2026

What happens when a new doctor buys a practice… but the team expects the same automatic raises they’ve received for the last 20 years?

Excitement meets resistance.
Vision meets comfort.
And compensation conversations get awkward fast.

In this episode of Dental Drill Bits, Dana and Sandy unpack the tension between loyalty and leadership — and why raises must be tied to increased value, not just time served.

This conversation isn’t about dismissing long-term employees. Stability matters. Commitment matters. Institutional knowledge matters.

But alignment matters more.

You’ll learn how to:

• Reset compensation expectations during a practice transition
• Communicate clearly about raises before review season hits
• Understand the difference between a raise and a bonus
• Use staff overhead percentages to create a sustainable quarterly bonus model
• Identify whether you’re rewarding trajectory or tenure
• Lead growth without funding stagnation

Sandy walks through a practical bonus structure based on collections — not production — using a benchmark staff overhead percentage (typically 25–27%). When overhead comes in under target, the margin becomes a shared team reward.

Transparent. Measurable. Sustainable.

You’ll also hear a powerful reminder:

Raises are not a reward for time served.
They are a reward for increased value.

If you don’t define value, your team will define it for you.

Clarity protects your culture.
Clarity protects your profitability.
Clarity protects your relationships.

Special thanks to our sponsors:

📣 Identity Dental Marketing – Strategic, ethical, brand-aligned marketing that works. Learn more at identitydental.com

📊 Practice by Numbers – A unified platform that brings performance, workflows, and insights into one system—creating accountability without pressure and helping practices make smarter, data-driven decisions. Learn more at practicebynumbers.com

📲 Join the conversation!
Have you ever experienced a situation where expectations weren’t as clear as you thought? Share your story in the Dental Drill Bits Facebook Group—we may feature it in a future episode.

Download this Episode

The ROI Obsession That’s Costing You Growth 0

Mar 2, 2026

Dentists are trained to think in formulas. Spend X. Get Y. Measure it. Optimize it.

So when marketing doesn’t deliver immediate, perfectly trackable ROI, the reaction is often the same: turn it off.

In this episode of Dental Drill Bits, Dana and Sandy are joined by Grace Rizza, CEO of Identity Dental Marketing, to challenge that mindset.

Grace breaks down the three buckets of marketing every practice must understand: foundational credibility, lead generation for high-intent patients, and brand recognition that builds long-term authority. Each bucket has a different purpose, a different timeline, and a different way to measure success.

The conversation also gets real about what happens inside the practice. Sometimes marketing is working — but phone skills, internal tracking, and team accountability determine whether those leads ever convert.

Grace shares key questions every dentist should ask their marketing agency, including transparency in ad spend, keyword strategy, ownership of digital assets, and how AI search is reshaping visibility.

If you’ve been chasing ROI month-to-month, this episode may help you see growth through a different lens.

Connect with Grace at identitydental.com

Download this Episode