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Dental Drill Bits with Sandy Pardue

Sandy Pardue of Classic Practice Resources & Michael Arias of The Dental Marketer discuss issues facing the dental practice owner of today. This podcast show features the movers and shakers of the dental industry as well as opinion leaders. Enjoy the fun, laid-back vibe as things get real. Sandy is an energetic lecturer and consultant in the area of dental practice management. She is Director of Consulting with Classic Practice Resources and has over 36 years of “hands-on” experience.
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May 26, 2023

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Welcome to this week's podcast, where we delve into the crucial question of "When is it time to switch my marketing company?" Join us as we uncover key insights to help you make informed decisions about your marketing strategies, and spot red flags with your current company. In this episode, we explore essential factors such as maintaining a consistent marketing message across all platforms, emphasizing the importance of regular check-ins with your marketing company, and ensuring you retain ownership over your domains. We also provide valuable tips on leveraging existing outstanding performance when selecting promotional campaigns. Beware of marketing companies attempting to entice you with fancy reports displaying generic data, as it might be the same points they send every potential client! Lastly, we share a few tips on enhancing your SEO ranking to optimize your digital presence.

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